ABOUT US
We are a conscious company, founded on the twin objectives of making ice exciting and sustainable.
We're pioneering an entirely new category of transient, packaged personal ice that offers our customers a branded, premium product delivered through a delightful, personal user experience which is made possible by our industry-redefining, individual ice serving packaging formats.
As a conscious company, we've committed ourselves to a bold sustainability journey which is tightly integrated into our startup flight path and our product development roadmap. As our business grows, we are steadily and iteratively advancing towards achieving our massively transformative purpose of producing true planet-friendly ice!
OUR LAUNCH PRODUCT RANGE
THE PURE ICE BLOCK
THE PURE ICE BLOCK
THE PURE ICE BLOCK
The new experience of ultra-pure ice.
FREEZABLES INSIDE
THE PURE ICE BLOCK
THE PURE ICE BLOCK
A new medium for branded experiences.