This is simply because as a species, we are naturally prone to transmitting microscopic pathogens from person to person through everyday physical contact, contaminated surfaces and/or via airborne saliva droplets. It unsurprising that these tiny invisible pathogens make it into the ice we ingest which is typically exposed to a number of other human beings before you consume it.
Ingesting contaminated or "bad" ice can cause serious illnesses which can be fatal. We're seeing more news headlines sharing unfortunate accounts of serious incidents involving bad ice served to people by restaurants, coffee shops, hospitals, stadiums, cafes, etc. The rise in consumer awareness around this serious health risk has been accompanied by a wave of scientific studies that have alarmingly confirmed the real danger that pathogens in bad ice can pose to people.
Unfortunately, nasty things like viruses, bacteria and other pathogens can survive and even thrive on frozen ice cubes as well as on trays, utensils and equipment stored at below freezing point.
Adding contaminated ice to drinks with high acid or alcoholic levels does not make them safe to consume. Studies have shown that pathogens such as E. coli and Shigella have adapted to survive in extreme conditions, even in stomach acid and when added to things like sodas, tequila, scotch and other alcoholic beverages.
Ice is classified as food and needs similar levels of care as other food products to be safely consumed. Apart from the purity of the water source used, hygiene and cleanliness during preparation, storage and handling of ice is critical to prevent contamination and serious illnesses. Pathogens from ice machines that have molds or slimes on their surfaces, un-sanitized utensils (such as ice scoops, ice buckets, etc) as well as from contact with infected food handlers or other humans can easily spread to ice that is then ingested.
We take food safety and hygiene to new levels. When you open our products, you’re assured that the ice you ingest is pure, has not been exposed to any contaminants and has remained untouched by other human beings from source to preparation, storage and handling.
Unlike orthodox alternatives, we give you choice and experience where others offer none. You can now choose your ice based on features such as your preferred brand, ingredients, portion size, taste and aesthetics.
Our formats conveniently liberate ice from the cold chain and the yoke of electricity. We enable “liquid ice” to be transported and stored at ambient room temperature, only requiring refrigeration when needed to freeze and create ice on demand.
All of our products are made with naturally sourced and ultra-purified food-grade water that is passed through nine different filtration and purification technologies.
For added peace of mind, we use an automated production process from source to seal – meaning that our products are mechanically filled and sealed with no human contact from natural water source to finished product.
Our factory is FSSC 22000 and FSA accredited with both local and international certifications including Halaal and Kosher compliance.
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