WE'RE MAKING ICE SUSTAINABLE.

Simply put, drinkable water on earth is scarce and access to clean energy is limited. 

Refrigeration - necessary to create and sustain things like ice - uses around 20% of global electricity which is growing as our planet warms. 

Together with leaks of refrigerant gases, cooling and keeping things frozen has a huge carbon footprint. 

At the same time, water scarcity will affect at least 50% of humans on earth by 2025.

Our world is desperately in need of environmentally conscious ice that minimizes its carbon footprint, reduces wastage of water, and has environmentally responsible packaging.