WE'RE MAKING ICE SUSTAINABLE.

Simply put, drinkable water on earth is scarce and access to clean energy is limited. 

Refrigeration - necessary to create and/or sustain things like ice - uses around 20% of global electricity which is growing as our planet warms. 

Together with leaks of refrigerant gases, cooling and keeping things frozen has a huge carbon footprint. 

At the same time, water scarcity will affect at least 50% of humans on earth by 2025.

Our world is desperately in need of environmentally conscious ice that minimizes its carbon footprint, reduces wastage of water, and promotes recycling and environmentally friendly packaging.